Tell us all about the new system and the new features clients can expect once it is launched.
The new Order Management System (OMS) introduces a streamlined, user-friendly platform with enhanced features such as simplify client onboarding, online mutual fund subscriptions and redemptions, and comprehensive margin lending options including Murabaha structures. It supports Tadawul initiatives like SBL, short selling, and futures, while offering improved reporting, biometric access, IPO participation, and integration with news relevant to clients' portfolios. Clients will also benefit from single sign-on access to international markets and the ability to subscribe to real-time data and research services.
Which sectors or types of investments are seeing the most interest from your clients right now?
Currently, retail clients are showing strong interest in brokerage and fixed income products. They particularly appreciate the flexibility these products offer, especially the ability to withdraw funds when needed. Institutional clients, on the other hand, are more focused on low-risk investment opportunities that provide stable and reasonable returns, reflecting a more conservative investment approach.
How have clients changed over time in the type of services they expect from brokerage?
Over the years, client expectations have evolved significantly, largely driven by advances in technology. Today’s retail investors expect a platform that is not only comprehensive in its offerings but also intuitive and easy to navigate. They want a seamless digital experience that covers all aspects of brokerage services. At the same time, they value the human touch—having access to a knowledgeable Relationship Manager who can provide timely support and clarify any questions about products or services remains an important part of the overall experience.
What type of securities do you offer through brokerage, and are options traded through you as well?
At present, the brokerage offers standard trading services through both phone and online platforms. While these services cover a broad range of securities, options trading and other advanced instruments are not currently available. However, the foundation laid by the new OMS opens the door for future enhancements in this area.
